Rooster Salad Chick Posts Document AUV in 2022

Franchise Has Expanded to 225 Areas in 17 States and Expects Extra Grand Openings in 2023

The Chicken Salad Chick franchise expanded by 24 places in 2022… and that’s only for starters. Rooster Salad Chick CEO Scott Deviney expects much more of the fast-casual eating places to open this 12 months. 

Entrepreneurs see great upside from investing within the Rooster Salad Chick franchise due to its latest sturdy efficiency. Final 12 months Rooster Salad Chick topped $306.8 million in system-wide gross sales, representing a 20% bump over 2021. It has notched system-wide gross sales development of 46% since 2020. 

Maybe extra vital to potential franchisees, the common unit quantity hit (AUV) reached greater than $1.29 million in 2022. That set a brand new document for Rooster Salad Chick, which was based in 2008 in Auburn, Ala. 

Rooster Salad Chick Areas

The fast-casual restaurant franchise, which moved to Atlanta two years in the past, presently has 225 places in 17 states. It’s pushing west into Texas, Colorado and New Mexico, with 24 signed franchise agreements that may result in the event of 38 new eating places over the following couple of years. 

Deviney offers credit score the place it’s due – to his devoted franchisees. ”I’m pleased with our workforce’s continued deal with the mission and values. They ship Rooster Salad Chick’s signature eating expertise and hold our clients returning again and again.” 

That rising buyer base and refinements to the franchise have enticed many entrepreneurs to signal on with Rooster Salad Chick. “In 2023, we plan to open 35 eating places in Southeast, Midwest and Southwest markets,” Deviney says. “And naturally, we’ll keep true to our function with sensible, disciplined development that maximizes effectivity whereas serving recent, scrumptious, made-from-scratch meals in communities we care deeply about.”

Newest Franchise Improvements 

One latest effectivity help from company was the implementation of a back-office meals and labor value administration software. This new software program helps franchisees hold their labor on level and decrease wasted meals. Deviney says this was crucially vital in 2022, when the prices of elements and staff’ pay soared with inflation. 

One other increase got here from a menu addition. Twenty-seven Rooster Salad Chick places examined a brand new toasted sandwich in 2022, and greater than 90% of consumers stated they’d positively buy it on their subsequent visits. With gross sales of the sandwich booming, the model is placing it in each Rooster Salad Chick location this 12 months. The sandwich enhances the menu staples of greater than a dozen rooster salad iterations (from conventional Southern kinds to spicy and fruity variations) in addition to facet salads, soups, desserts and different sandwiches.

Pluses for Rooster Salad Chick Franchisees

After all, Rooster Salad Chick has at all times provided franchisees some attractive perks. Before everything, the enterprise mannequin is simple and straightforward to comply with. The franchise’s skilled company workforce helps with web site choice, building, coaching, advertising, on-demand recommendation after opening, and, in fact, creating a restaurant environment that visitors understand as pleasant and accommodating. Catering gives a secondary income for franchisees, and the Craving Credit loyalty program now has 1.3 million members – doubling in dimension since 2019. 

Rooster Salad Chick ensures that franchisees take pride from their neighborhood service in addition to their income. By means of the franchise’s Giving Card promotions, the franchise’s restaurant groups increase cash for native meals banks and the nationwide nonprofit CURE Childhood Most cancers. Since 2017, the corporate has raised $2.5 million-plus by the Rooster Salad Chick Basis. In 2022, the Giving Card and Cookies for a Remedy applications collected greater than $515,000.

All of those Rooster Salad Chick accomplishments are being seen. Final 12 months it ranked second in Quick Informal’s High 100 Movers and Shakers, and it was No. 7 on Franchise Occasions’ Quick & Severe checklist. Rooster Salad Chick additionally made Entrepreneur journal’s Franchise 500 checklist final 12 months. 

Conditions for Franchisees

The best Rooster Salad Chick franchise proprietor possesses an entrepreneurial spirit, excessive vitality and enthusiasm for the model. They need to be capable to handle a workforce and have advertising expertise. Franchise homeowners with restaurant expertise are most popular. 

Monetary {qualifications} embody a minimal web price of $750,000 and liquid property of not less than $250,000. Franchisees can anticipate their preliminary funding to vary from about $762,000 to $980,000, which features a $50,000 preliminary franchise payment.

The franchise is vast open for alternatives in newly opened Delaware, Iowa, Kansas, Maryland, Michigan, Nebraska and Wisconsin. It’s including extra websites in Illinois, Indiana, Ohio, Virginia and West Virginia, the place it already operates. To study extra about Rooster Salad Chick franchise alternatives, contact Carrie Evans, vice chairman of franchise growth, at [email protected], name 214-733-0048 or go to http://www.chickensaladchick.com/franchising.